Business Analysis Microsoft’s Main Resources and...

Introduction This paper will analyze the main resources and capabilities used by the company which are the key factors to enter the market. They are the main source of profitability. The resources are tangible (financial and physical), intangible (technology, reputation and culture) and the human resources. Microsoft was founded by Bill Gates and Paul Allen in 1975 and the first idea was of having â€Å"a computer on every desk and in every home, running Microsoft software.† Nowadays, the company is one of the most beneficial companies in the world and also one the largest information technology company. a) What are Microsoft’s main resources and capabilities which make it a market leader in computer software development and marketing? Let’s starts with a reference: according to Robert Grant: â€Å"In fats-moving technology-based industries, basing strategy upon capabilities can help firms to outlive the live-cycles of their initial products. Microsoft’s initial success was the result of its MS-DOS operating system for the IBM PC. However, by building outstanding capabilities in developing and launching complex software products and in managing an ecosystem of partner relationships, Microsoft extended its success to other operating systems (e.g., Windows), to application software (e.g., Office), and to internet services (e.g., Xbox Live).† Resurces: Tangible - financial and physical: †¢ Microsoft Cash and Short Term Investments: 88.42B for March 31, 2014 †¢ Revenue -Show MoreRelatedEssay on Microsoft Case Study943 Words   |  4 Pagesfirst mover company. Microsoft then developed Window NT to compete with UNIX. As the desktop software market saturated, the bust of the dot.com, and entertainment’s trend, In November 2005, Microsoft announced its new strategy. 2. ENVIRONMENT ANALYSIS 2.1 External Environment General environment that highly affected Microsoft is political. U.S. Justice Department filed antitrust charges in 1998, claiming that Microsoft had stifled Internet browser competition and limited consumer choiceRead MoreInternal Analysis : Strategic Management 1479 Words   |  6 Pages Week 4 Team Project: Internal Analysis Learning Team 3: Katina King, Keisha Echols, Michelle Prince Brenau University Week 4 Team Project: Internal Analysis Resources are defined by Hitt, Ireland and Hoskisson in the book, Strategic Management, as â€Å"Broad in scope and cover a spectrum of individual, social, and organizational phenomena† (2013). However, a company cannot be successful with resources alone. â€Å"Resources do not allow firms to create value for customers as the foundationRead MoreEssay on Google Case1495 Words   |  6 Pagesan encyclopedia or something of that nature, but with online search engines, information is available instantly and up-to-date. If a company can get past the barriers to entry, there is a high industry attractiveness. With advertisements being the main source of profit for search engines, a company could gain considerable profit margins with good advertisements and a mediocre search engine. 2. How is the search industry changing? What forces seem most likely to bring about major change to theRead MoreMicrosoft Corporation : A Worldwide Leader3420 Words   |  14 Pagesworld’s most valuable brands by Forbes (Forbes, 2015). This company headquartered in Redmond, Washington, spent decades fighting rivals and regulators for the ability to bundle its applications into its proprietary platform, and is now changing its business model by moving to a cross-platform approach (Rosenbush, 2014). Microsoft s transition to a cloud first, mobile first strategy under new CEO Satya Nadella aspires to thought leadership commensurate with its strong market position (Gartner, 2015)Read MoreMicrosofts Diversification Strategy2716 Words   |  11 Pagesfollowing structure. It will commence by providing the reader with a brief history about Microsoft and then go onto explaining what corporate strategy is. Following this will be Microsoft’s diversification strategy in parall el with the reasons why they choose to diversify. Within this section the author plans to explore Microsoft’s related diversification approach, their corporate rationale, alongside why skill transferring is essential to them sustaining a competitive advantage and also how they achievedRead MoreKnowledge Management at Accenture1687 Words   |  7 Pagesthe financial crisis between 2002 and 2003. Accenture had developed a new strategy which focusing on outsourcing and its organizational structure gradually evolved in early 2005, which includes five operating groups, 18 industry groups and eight capability groups. There are several changes of personnel at Accenture. In 2004, Bill Green took office as CEO, the Accenture’s primary decision-maker and policy maker of Accenture. Tom Barfield began to work on the learning and knowledge infrastructures inRead MoreA Fast Paced, Business Ordinated Technological World The Overall Welfare Of A Company1304 Words   |  6 PagesIn a fast paced, business ordinated technological world the overall welfare of a company is tied to the success or failure to make the tough decisions. On one instance a company’s CEO might be able to make the choices based on experience, advice, or simple gut instinct. However, this is not the only skill one needs. There is a great deal of information to be found in being able to see investments in data and analytics. These decisions are based off of big data. Big data is a catch-phrase, used toRead MoreMicrosoft Strategy Analysis Essay4644 Words   |  19 Pagescoming age of internet computing, Microsoft shall keep its focus on being a successful software company. This however requires it to make radical change to its business model, development method and its competition strategy. In section 4, a SWOT matrix is present consisting the opportunities and threats identified in competitive analysis, and highlight the strategies identified. These strategies are then present in section 5. 2 The Story So Far 2.1 Acquisition of Yahoo! Microsoft has successfullyRead MoreInternal And External Analysis Of Apple Inc.1397 Words   |  6 Pages This paper will provide both an internal and external analysis of Apple Inc. and the industry it operates in, as well as its general competitive strategy from the case ‘Apple Inc. in 2012.’ Although it may be difficult to pinpoint just one specific industry that Apple operates in, when looking at the products (personal computers, MP3 players, and smartphones) and services (music streaming and cloud storage services) they provide to buyers, one can make the argument that Apple operates broadlyRead MoreEssay on Market and Features of Lumia 2520 Tablet by Nokia1543 Words   |  7 Pagessmartphone-maker’s take on a Lumia-style tablet. Despite Microsoft’s recent acquisition of Nokia, the Lumia 2520 sees Nokia directly competing with the Microsoft Surface Pro 2 tablet for market share. 2. Key Product Features The Lumia 2520 tablet features a 10.1inch 1920x1080 resolution touchscreen, powered by a quad-core 2.2GHz Qualcomm Snapdragon processor and running Microsofts Windows RT 8.1 operating system. This is a crucial improvement as Microsoft’s earlier attempt with Surface RT was plagued with

Aristotle And Plato s Philosophy - 1688 Words

) Professor Armstrong CC 5 October 2015 Aristotle and Plato are famous for their many works in the philosophical field. Specifically, the Republic by Plato and Nicomachean Ethics by Aristotle seem to be their most popular works. In these works they discuss things that are needed to achieve the â€Å"good life† both on an individual level and on a societal level. There is some variance between what the two philosophers think can create the â€Å"good life.† They explore the concepts of eudaimonia, virtue, and soul with the same end result of happiness for all. Through analysis of each philosophers work, we can see that both Plato’s definition of the â€Å"good life† and his method to achieve it is far superior to Aristotle’s. Furthermore, this concept of the â€Å"good life† is best supported through democratic form of government. Eudaimonia is a Greek word commonly translated as happiness. It consists of the words eu (good) and daimon (spirit). It is a central concept of both Ar istotle’s and Plato’s works. In their works eudaimonia was a term that referred to the highest moral good. Therefore, eudaimonia is the central focus of practical philosophy. Both Aristotle and Plato explore the concept of eudaimonia by theorizing what it really is and how it can be achieved on an individual level and on a larger, societal scale. Both Aristotle and Plato have their own distinct definitions of what eudaimonia consists of. Plato has a three-part definition. eudaimonia, to him, is living inShow MoreRelatedPlato And Aristotle s Philosophy1372 Words   |  6 Pagesup the coffee or tea they are drinking and what are forms. This is where Plato and Aristotle stand out above the crowd in their ways of thinking because unlike the guy who just goes on with his day drinking his coffee or tea without a thought, these two guys want to know where things originate and what forms are. Form comes from the Greek word eidos which translates as idea, archetype or essence. Although Plato and Aristotle both have ideas about form, they differ completely from each other. To findRead MorePlato And Aristotle s Philosophy983 Words   |  4 PagesGreek philosophers such as, Plato and Aristotle, searched to answer one fundamental question, â€Å"How should a person live in order to achieve eudaimonia or happiness?† How each philosopher came about to reach this happiness is very different however. Plato looked to a world beyond the world one might experience today and Aristotle took a more observational approach to the things that can be experienced and observed. Plato was an influential philosopher in his time. He believed that the highest socialRead MorePlato And Aristotle s Philosophy1088 Words   |  5 Pagesperson represented by the statue, the story of history begins to unfold. Two of the most important thinkers in world history were Plato and Aristotle. Aristotle studied under Plato and learned many lessons from his teacher. An area one can easily see the similarity between Plato and Aristotle is their beliefs on responsibility. Plato lays the groundwork for Aristotle to develop his own theory. The two are not identical, however, Plato’s work made a lasting impression on Aristotle’s work regardingRead MorePlato And Aristotle s Views On The Greek Philosophy1128 Words   |  5 PagesSocrates, Plato and Aristotle, the three original thinkers and intelligent teachers of ancient Greece, together made the Greek philosophy reach its highest state and also opened up a new world of western philosophy and culture. Among three of them, Socrates was the very first one who appeared in history, and was the very first teacher and spreader of ancient Greek philosophy. His entire life was a legend that he had numbers of followers and students. However, unlike Plato and Aristotle, this greatRead MorePlato And Aristotle s Views On Political Philosophy Essay3649 Words   |  15 PagesIntroduction: The term â€Å"Political Philosophy† is a normative study of state, government, relationships between individual and communities, laws, rights and justice. It depends on the philosophers that can be entangled with ethics, economics and also metaphysics. Political thinkers are the pioneers of â€Å"Modern Politics† in the world. The first serious political thinkers emerged in Greece. Plato and Aristotle are two great philosophers of ancient Greece. Plato in his book â€Å"The Republic† delivers theRead MorePlato And Aristotle s Views On Plato s Philosophy914 Words   |  4 Pages-INTRO: Plato and Aristotle are two of the most influential Greek philosophers of history. It would be just to say that Plato’s philosophical views were greatly influenced by his mentor, Socrates. Over time, Aristotle found solemn in Plato’s teachings and became his pupil. The philosophical theories that were originally conceived by Socrates passed from Plato, to Aristotle. In a perfect world, it would be nice to entertain the belief that Aristotle’s beliefs resembled his mentor, Plato’s and Plato’sRead MorePlato And Aristotle s Views On Philosophy1107 Words   |  5 PagesThroughout the history of philosophy, the thoughts and works of two men have intertwined their way into the philosophers to follow. The two men were followers of Socrates; thus, technically, Socrates can take some of the credit. These two men are Plato and Aristotle. The Platonic and Aristotelian ideas of philosophy are contradicting but equally represented in their influence. Plato believed that to find truth, one must look to the metaphysical world beyond reality. He believed this because he thoughtRead MorePlato and Aristotle ´s Philosophy of Perfecting Society1975 Words   |  8 PagesBoth Plato and Aristotle have an extensive idea on who should rule a state, they both had an idea on how to improve existing societies during their lifetimes. Plato’ s main argument on why philosophers were fit to be rulers was because they had better education. This aspect was based on four virtues which are wisdom, courage, moderation and justice. Justice has to do with harmony that results when everyone is actively engaged in fulfilling his role and does not meddle with that of others. Plato soughtRead MoreAristotle s Contributions Of Aristotle931 Words   |  4 PagesBiography of Aristotle Aristotle Headshot Aristotle was born in 384 BC, in Stagira, near Macedonia at the northern end of the Aegean Sea. His father, Nicomachus, was the family physician of King Amyntas of Macedonia. It is believed that Aristotle s ancestors had been the physicians of the Macedonian royal family for several generations. Having come from a long line of physicians, Aristotle received training and education that inclined his mind toward the study of natural phenomena. This educationRead MoreStudent Teacher1669 Words   |  7 Pagesrelationships such as Socrates-Plato, Plato-Aristotle etc. It is beyond the scope of dubiety that teachers, since ages, have played a major role in the life of an individual and his/her overall upbringing. Teachers are the beacons of light that lead people to success and glory. They are the ones who recognize the talents of their students and encourage them to move further and assist them in reaching the zenith of their potential. Let us dedicate this Teacher s day to all those teachers who,

The Language of Advertisements free essay sample

Cortland L. Bouvee defines advertising as â€Å"the non-personal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media. † Nowadays, with the development of the technology and of the mass media, advertising has influenced people pervasively in their daily life. However, whatever the promotional strategies advertising takes, language is the main carrier of message all along, as The Language of Advertising, by Vestergaard Schroder, says, â€Å"Advertising takes many forms, but in most of them language is of crucial importance. Advertising language is a style of immediate impact and rapid persuasion. The use of English in advertising is a global phenomenon. As Ingrid Piller points out,â€Å"English is the most frequently used language in advertising messages in non-Englishspeaking countries (besides the local language)†. American Marketing Manager’s Handbook points out that an advertisement should have four functions: AIDA, which represent four words Attention, Interest, Desire, Action. We will write a custom essay sample on The Language of Advertisements or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page 1. Attention a good advertisement should attract the consumer to direct their attention to the product of it. 2. Interest the introduction and publicity of an advertisement should arouse consumers’ great interest. 3. Desire the publicity of advertising should stimulate consumers’ desire to buy the product, and make them realize that this product is just what they want. 4. Action the advertising makes consumer to response to the advertising information and evoke them to take the action of purchasing. 1. Advertising Language The wide use of advertising has created a special style of English – advertising English whose unique characteristics, simple language and important attraction makes it different from other kinds of languages. In order to send information, advertising English must be vivid, usual, emotional, and attractive. In what follows, we will analyze some features of advertising and the way in which morphology, syntax and rhetorical devices are used in English advertisements in order to convey the message to the buyer. 1 Morphology in Advertising The function of advertising is to provide information, attract consumer, and promise quality. Therefore, advertisement must contain impelling language, and for this it must use use popular and oral language, easy to understand and memorize. . Simple and formal language For example:â€Å"I couldn’t believe it, until I tried it! †, â€Å"I’m impressed! I’m really impressed! †, â€Å"I love it! †, â€Å"You’ve gotta try it! †. The former is an advertisement of a microwave oven. The words in it are very simple and oral. It uses the slang â€Å"gotta†, which means â€Å"got to† in American Engl ish, to give an impression that this advertisement comes from the real life. 2. Misspelling and Coinage In some of advertisements, there are some some words misspelled on purpose, or some suffixes or prefixes added to the common words. Although the new words still keep the original meanings, they are quite different from the original words in spelling, which will make the advertisement more interesting and attractive. e. g. First of all, because now Yoplait is thicker. Second of all, because it’s creamier. Third of all, because it’s still 100% natural and really very good for you. Fourth of all, because to me Yoplait tastes better than all the other Yoyurts. And fifth of all, because†¦well, just because †¦Ã¢â‚¬  [http://www. yoplait. om/] In addition, some prefixes or suffixes like â€Å"super-†, â€Å"ex-†, â€Å"-er†, â€Å"-est† †¦etc, are often used to stress the high quality of the product. 3. Loanwords The most frequently used loanwords are French and Spanish. e. g. Perrier†¦with added je ne sais quoi. The meaning of je ne sais quoi is â€Å"I don’t know what†. The purpose to use this simple French is to show the French flavor of th is drink. The loanwords in some advertisement are good methods to express the exoticism of the products. e. g. Experience Fiesta through the eyes of real people. The meaning of the word Fiesta is â€Å"party†. 4. Use of verbs The most frequently used verbs and phrasal verbs are: try, ask, get, take, let, send for, use, call, make, come on, hurry, see, give, come, remember, discover, serve, introduce, choose, and look for. It has been noticed that these verbs are particularly used in beauty industry advertisements. e. g. Our eye shadows, liners, brow products and mascaras will get you gorgeous in a glance. e. g. Moisture Wear Make-up. It gives life to the look and feel of your skin. Moisturewear Blush. It brings radiance to the look of your skin Good look and young skin are always the things that a women pursue. The use of the verb give will make this product end up with big sale. Similarly, the word bring is also very appropriate. Radiance of skin is the thing that almost every woman wants and needs. 5. Use of Adjectives The purpose of advertising is to publicize products, therefore it is necessary to describe many aspects of the product such as size, color, nature, and quality. During this process, adjective plays a vital role. The most frequently used adjectives are: new, crisp, good/better/best, fine, free, big, fresh, great, delicious, real, full, sure, pure, easy, bright, clean, extra, safe, special, rich e. g. Light. Crisp. Refreshing. e. g. It releases a fresh layer of microlight makeup for each application, allowing you to achieve a look of pure perfection that’s skin brightening, non-drying, and comfortable to wear every time. 2. 2. Syntax in Advertising 1. Simple sentences- It will get better effect to use simple sentences than compound sentences, because the readers will lose interest in reading complex sentences. e. g. Maybe she’s born with it. Maybe it’s Maybelline. 2. Interrogative sentences and imperative sentences Interrogative sentences are quick and effective to get the readers’ response. e. g. Do you want the good news or the good news? First the good news: use head shoulders regularly and you can have 100% flake free hair. And the good news? Well, head shoulders is also a great way to achieve beautiful-looking hair that feels soft, silky and manageable. The imperative sentences have a meaning of claiming, calling and commanding, similarly the goal of advertising is to persuade consumers to buy a product or service. . g. Run with us! or Just do it! e. g. Join us in sharing the simple pleasures in life that motivate and inspire you. 3. Minor Clause Minor clause contains simple elements emphasizing the key words. It could not only reduce the length and cost, but also disseminate information more effectively. e. g. Goodyear. We discover, you explore. 2. 3. Rhetorical De vices Used in English Advertising Rhetorical devices are used to make the thought more striking and effective. A fresh rhetorical device appeals to the imagination, creates mental pictures and makes the speech or writing impressive and interesting. Due to this, advertisers often use various rhetorical devices to increase the readability and appeal of an advertisement and to get consumers’ interest of buying the product. 1. Personification Personification is a figure of speech in which a thing or abstraction is represented as a person . The use of personification in advertising will endow the product with human emotion, and will make them amicable to consumers. e. g. Kleenex says bless you e. g. Cottonelle. Looking out for the family 2. Simile and Metaphor Simile is a figure of speech comparing two unlike things, often introduced with the words â€Å"like†, â€Å"as†, or â€Å"than†. e. g. Lightweight, extra caring formula for dry and damaged hair. Power hold and a soft touch like Cashmere Metaphor is a figure of speech in which a word or phrase literally denoting one kind of object or idea is used in place of another to suggest a similarity or analogy between them. Metaphors can be used visually in the picture or verbally in the headline and/or copy. Since the nature of metaphors involves expressing and experiencing one thing in terms of another unexpected object, consumers exposed to a metaphoric headline or picture in an ad will search and tap into their existing knowledge and perceptions of the conventions and context of the metaphor so as to comprehend the message. e. g. Go for the Gold The brightest star in electronics 3. Pun Pun is a play on words, or the usually humorous use of a word in such a way as to suggest two or more of its meanings or the meaning of another word similar in sound e. g. American Home has an edifice complex. e. g. The more we progress, the better you advance. 4. Repetition In some advertisements, repetition is used to stress certain information. e. g. Designed to test limits, designed to be noticed – Bulova 5. Rhyming- One of the best techniques for bringing in the brand name is to make the slogan rhyme with it. An ad slogan is better if it reflects the brand’s personality. By this kind of rhyming, the brand name is highlighted. e. g. The flavour of a Quaver is never known to waver. e. g. It’s the Viakal fizz that does the bizz! [Idem, ibid. ] 6. Alliteration Alliteration can help the slogans achieve the strong beating rhythm needed to make it a repeatable sentence. e. g. Fila: Functional Fashionable Formidable [Idem, ibid. ] 1. Advertising Headlines A complete written advertisement (newspaper, magazine) is usually made up of headline, body copy, slogan, illustrations and colors, trademark, and brand name. These elements are named visual elements. Another kind of elements audio elements are advertising commentary, advertising music and advertising sounds. In these elements, headline, body copy and slogan are the most important elements in an advertisement. In this paper, we are going to tackle only the concept of headline. 1 Headline. Definition and Concept Headline is the theme and centre of advertisement. It is usually in the most conspicuous position of advertisement to attract the attention of consumers. A headline functions as the main title of the text, often written in a larger font than the rest of the text. According to Collins Cobuild Advanced Learner’s English Dictionary, a subheading can be defined as a secondary title usually placed under the headline which gives additional information on both the headline and the accompanying text. Leigh states that a headline’s importance in a text (in his case, print advertisements) is based on their function as a slogan to the entire text and as an attraction to the reader Headlines are used in various sorts of texts, ranging from newspaper articles to essays, academic theses, advertisements and even pictures. The position of the headline, according to Iarovici et al. is usually in front of the text, and its emphasis is often done by large and visible fonts, therefore making it the window to the following text and thus important. Iarovici et al. argue that a headline cannot stand alone, and would not even work by itself, but always needs to be attached to a text. [ Idem, ibid. ] As Leigh argues, headlines can be analysed from very different points of view. According to Iarovici et al. , a headline has two functions, a semantic function and a pragmatic function former means that a headline tells the reader something about the following text, and the latter that the task of a headline is to form a connection between the author and the reader. The semantic function is made visible through the associations to the subject in the headline and the pragmatic function through rhetoric means and thus the linguistic features of the headline. The author shows his appreciation of the reader’s capacity to understand and notice linguistic features by using different linguistic methods to enhance the effect of the headline, and this forms the notion of shared knowledge, as Iarovici et al. state. Lennon states that headlines in newspapers and magazines are not usually written by the author of the accompanying text, but instead most publications have a copy editor who is in charge of the headlines in particular. Lennon also argues that this can mean that as the responsibility of selling the texts to the audience is on one person, the quality and inventiveness of the headlines might be in jeopardy 1 Stylistic Features of Headlines 1. Conciseness – The ideal headline is considered to be formed of five to eight words. Due to the fact that an entire idea or thought must be conveyed in those few words, headlines are often elliptical or violate grammatical rules. 2. Direct address – A headline must be customer specific. 3. Nominal or block style If a headline contains 5 to 10 words and it is supposed to express a valid idea with these limited resources, the writers have to be economical. According to Sternkopf, â€Å"function words are an unnecessary burden, because they are semantically empty. The only frequently used function words are the pronouns you and I. A headline should contain verbs expressing actions and nouns conveying properties, ideas, content. 4. Active and positive approach – Headlines should contain active constructions. Passive and negations should be avoided because they are often misinterpreted. The recipient perceives the active, the positive, the first semantic level of the meaning of a word. 4. Conclusions Advertisement as a means of representation has been so frequently used that we can see it from the range of TV to the newspaper. As an important part of advertisements, advertising English is increasingly becoming the object tudied by some linguists and psychologists. Advertising language as a special kind of language is very different from common language. It has its own features in morphology, syntax, and rhetorical devices. Advertisement should have the function to persuade and attract consumers so that people are interested in the product which is propagated in the advertisement. Therefore, in order to su ccessfully promote the sales of their products, the advertisement makers spare no efforts to work hard on the content and do their best to draw the attention of consumers through syntactic and rhetoric.

Mary queen of scots Essay Example For Students

Mary queen of scots Essay The biography that is being reviewed is Mary, Queen of Scots by Gordon Donaldson. Mary Stuart, was born at Linlithge Palace on December 8, 1542, sixs days later she became Queen of Scotland. Mary became Queen of France and soon her greediness grew and she wanted to take over England. Mary was unwilling to stay in France, so she went back to Scotland. There her second husband died and she was imprisoned in England for the suspicion of the murder. Mary had a bad ending to her life. Mary got caught in attempting an assassination of Queen Elizabeth for which she was beheaded on February 8, 1587. In conclusion, Mary had a hard life trying to keep her thrones. The first chapter in the book discusses the reign of King James V, father of Mary Stuart. He became King of Scotland at the age of one after his fathers death at the Battle of Flodden. His marriage to princess Madeleine ended after her sudden death, and James then married Mary of Guise-Lorraine in 1538. This marriage cemented the All iance between Scotland and France but worsened relations with England leading to the war with Henry VIII, which ended in Scottish defeat in 1542. James V died in Falkland Palace, on December 14, 1542, As a worn-out, desperate man, at the age of thirty years. His daughter Mary, just six days old, was his successor. In chapter two Mary, Queen of Scots was being educated in France, where she was sheltered from the danger of Scotland, England and France and their constant bloodshed. During Marys childhood, France, England, and Scotland fought over religious decisions and particularly over who should control the church. At the end of the chapter, the Book of Discipline, comes into effect on setting up a regional organization for the Church. In the beginning of chapter three, Mary is eighteen years old, married and then widowed, and she is Queen of Scotland and France. The King of England, Francis, is dying, and Mary has the thirst for more power by trying to become Queen of England. Mary s sister-in-law, Elizabeth, also finds the idea of being Queen tempting but by being illegitimate by birth, Mary feels she has the upper hand. She marries Lord Darnley, her English cousin, and is infatuated with him in the beginning, but she soon starts to dislike him and refuses his demands for crown matrimonial. Darnley becomes jealous of Marys most trusted friend, David Rizzio, and sets a plot to murder him. In 1566, a band of nobles led by Darnley, broke into Marys home and killed Rizzo, perhaps hoping that the shock of it would prove fatal to the pregnant queen. After the murder of Rizzio, Mary realized that Darnley, the playboy who was too interested in hunting and women, was unfitted for the political power in front of him. Mary reconciled with Darnley, but after Rizzios murder, it was not sincere. Mary and Darnley never cohabited again, even after the birth of their son. In chapter four, Mary is looking for the support of a man who is of assured loyalty. The strongest candidate then was James Hepburn, Earl of Bothwell. Bothwells family was one of the most important in Scotland, with wide lands of their own and wider political leadership of other distance relatives. In February of 1567, Darnley was ill and staying at the old Provosts Lodging.At two in the morning, an explosion demolished the lodge and Darnley was found outside, dead. Mary had visited him earlier that week for she was trying to reconcile with Darnley. She feared she was pregnant with a child and that everyone would know it could not be Darnleys. After Darnelys death, Bothwell abducted Mary, and they were married with protestant rites. By this, her people revolted for she had thrown away her reputation, shown her approval of her husbands murder, and abandoned the church of her fathers. Even though she sacrificed her thrown for Bothwell, the marriage brought her no happiness. Before the marriage even took place, opposition was being formed to liberate the Queen and the prince from Bothwell. After the rebels and the Queens armies met in Carberry, the Queen, knowing her army had begun to diminish, surrendered to be brought to Edinburgh in disgrace. The next day she was sent to Lochleven where she was overthrown and forced to abdicate in favor of her son, King James VI. Bothwell was put on trial for the death of Darnley and was proclaimed regent on August twenty-second. The beginning of chapter five brings us to the bondage and captivity of Mary in the island castle of Lochleven. Bothwell went to Norway and fell into the hands of kinsfolk of a Norwegian girl with whom he had seduced. He then was put in prison where he died. Mary fled from the castle of Lochleven and was at large for eleven days in which she gathered between 5,000 and 6,000 men to be in her party. Mary wrote to Queen Elizabeth to try to re-gain her right to the thrown, but Mary never gained support fro m Elizabeth and her party failed to win the battle. Mary was put back into detention in England and from then on her number of supporters dwindled and finally she was alone. Chapter six brings us to the trial of Mary, by Moray, where she is accused of the murder of her second husband, Darnley. Mary wanted to please Elizabeth so that she would help stop the trial and give her back her title as Queen. Mary felt that it would please her if she married one of her subjects. The first candidate was the Duke of Norfolk. Although they had never met, the two had been writing letters and sending gifts to each other. Norfolk wanted to marry Mary but only if she were a queen regnant, not a prisoner. Norfolk tried to negotiate with Moray in that he might accept a compromise. There was talk that Moray was withholding evidence to get Mary imprisoned for life yet no one could prove it. Despite what Mary had conceived about Elizabeths feelings, the queen was less than pleased from the arrangement. M ary was then moved to Westminster where Elizabeth decided that the trial proceedings should take place there. Moray was now able to receive the assurance that he wanted- that if he should prove Marys guilt, his position would be secured, and Mary would be imprisoned for life. Mary was refused the right to be received in person. During the trial, there was a deadlock. Elizabeth refused to let Mary see the Book of Articles until she promised to answer it, and Mary had refused to promise to answer it until she had seen it. It was on January tenth that Elizabeth announced her inconclusive finding. Nothing had been proved against Moray to prove his dishonor and nothing had been proved against Mary to cause Elizabeth to conceive any evil opinion of her. Both were innocent. But the two were treated differently. Moray was given liberty to depart for Scotland, with a loan. Marys commissioners said that if Moray is at liberty to go, then so should Mary be. It was a double success for England. The Queen of Scots was to remain deprived of her crown and Moray could continue to rule. In chapter seven, Marys restoration to her thrown had by no means been finally stopped. Six moths after the decision, the Queens party in Scotland was proposing that she should be divorced from Bothwell to be married to Norfolk in order to begin her restoration. Mary also thought of retiring in England where she could be with James and even rule jointly with him. It was told that Mary had not resigned her claim to the English thrown as Elizabeths heir. Mary was then taken to Tutbury Castle, a medieval castle that was in ruins and Mary loathed the living quarters. She was allowed to leave now and again to bathe at Buxton for the sake of her health and she was allowed fresh air and exercise. Marys keeper, George Talbot, instructed that she be treated as a queen and she was, in some respect. Mary had her own household of thirty to forty persons and she was allowed to sit under a royal cloth of sta te. Mary continued to try to regain her right to the thrown. Anthony Babington plotted to assassinate Elizabeth and he told Mary about the plot. Mary not only agreed but she replied with a letter that eagerly welcomed it. Mary felt that this plot was what she needed for her restoration. Marys letter to Anthony was seized and Elizabeth was informed about the devious plot that was about to unfold. In a trial, Mary was judged guilty and a few days later, parliament petitioned for her execution. Elizabeth then asked parliament if in some other way Mary could be found, short of the death sentence but it was a unanimous decision. After the death warrant was signed, Elizabeth still tried to save Mary from execution, but the ruling would not be overthrown. Mary was beheaded on February 8, 1587, This woman, who had so often broken down at moments of crisis and who had collapsed when she had to witness the execution of Sir John Gordon in 1562, faced her own end with calm, courage, and dignity . .ue13651533d568f36f35f877cb974cc78 , .ue13651533d568f36f35f877cb974cc78 .postImageUrl , .ue13651533d568f36f35f877cb974cc78 .centered-text-area { min-height: 80px; position: relative; } .ue13651533d568f36f35f877cb974cc78 , .ue13651533d568f36f35f877cb974cc78:hover , .ue13651533d568f36f35f877cb974cc78:visited , .ue13651533d568f36f35f877cb974cc78:active { border:0!important; } .ue13651533d568f36f35f877cb974cc78 .clearfix:after { content: ""; display: table; clear: both; } .ue13651533d568f36f35f877cb974cc78 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ue13651533d568f36f35f877cb974cc78:active , .ue13651533d568f36f35f877cb974cc78:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ue13651533d568f36f35f877cb974cc78 .centered-text-area { width: 100%; position: relative ; } .ue13651533d568f36f35f877cb974cc78 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ue13651533d568f36f35f877cb974cc78 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ue13651533d568f36f35f877cb974cc78 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ue13651533d568f36f35f877cb974cc78:hover .ctaButton { background-color: #34495E!important; } .ue13651533d568f36f35f877cb974cc78 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ue13651533d568f36f35f877cb974cc78 .ue13651533d568f36f35f877cb974cc78-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ue13651533d568f36f35f877cb974cc78:after { content: ""; display: block; clear: both; } READ: Presidential Powers (1707 words) EssayThe strengths of the book are very apparent. The book provides an in depth description of Mary Stuart from her appearance, to the sports in which she liked to play. Also, the book shows pictures of the castles in which Mary stayed in and also of Mary and her first husband, Francis II. In addition, this book can creatively make you visualize specific events that occurred in Marys life. The one major weakness of the book was that it was a to informative for the average reader. By describing the many ruling families of England, France, and Scotland, this book proved to be quite confusing in recognizing which family belonged to which count ry. Also, the author seemed to jump from one time period to the next without any flowing text. I feel that this book should mainly be read by above-average reading level students in high school/ college or by people interested in that particular time period. I enjoyed reading about Mary Stuart and her troubled life. It was sometimes hard to grasp the content, however, when I did comprehend the material, it was quite interesting. Words/ Pages : 1,844 / 24