Business Analysis Microsoft’s Main Resources and...

Introduction This paper will analyze the main resources and capabilities used by the company which are the key factors to enter the market. They are the main source of profitability. The resources are tangible (financial and physical), intangible (technology, reputation and culture) and the human resources. Microsoft was founded by Bill Gates and Paul Allen in 1975 and the first idea was of having â€Å"a computer on every desk and in every home, running Microsoft software.† Nowadays, the company is one of the most beneficial companies in the world and also one the largest information technology company. a) What are Microsoft’s main resources and capabilities which make it a market leader in computer software development and marketing? Let’s starts with a reference: according to Robert Grant: â€Å"In fats-moving technology-based industries, basing strategy upon capabilities can help firms to outlive the live-cycles of their initial products. Microsoft’s initial success was the result of its MS-DOS operating system for the IBM PC. However, by building outstanding capabilities in developing and launching complex software products and in managing an ecosystem of partner relationships, Microsoft extended its success to other operating systems (e.g., Windows), to application software (e.g., Office), and to internet services (e.g., Xbox Live).† Resurces: Tangible - financial and physical: †¢ Microsoft Cash and Short Term Investments: 88.42B for March 31, 2014 †¢ Revenue -Show MoreRelatedEssay on Microsoft Case Study943 Words   |  4 Pagesfirst mover company. Microsoft then developed Window NT to compete with UNIX. As the desktop software market saturated, the bust of the dot.com, and entertainment’s trend, In November 2005, Microsoft announced its new strategy. 2. ENVIRONMENT ANALYSIS 2.1 External Environment General environment that highly affected Microsoft is political. U.S. Justice Department filed antitrust charges in 1998, claiming that Microsoft had stifled Internet browser competition and limited consumer choiceRead MoreInternal Analysis : Strategic Management 1479 Words   |  6 Pages Week 4 Team Project: Internal Analysis Learning Team 3: Katina King, Keisha Echols, Michelle Prince Brenau University Week 4 Team Project: Internal Analysis Resources are defined by Hitt, Ireland and Hoskisson in the book, Strategic Management, as â€Å"Broad in scope and cover a spectrum of individual, social, and organizational phenomena† (2013). However, a company cannot be successful with resources alone. â€Å"Resources do not allow firms to create value for customers as the foundationRead MoreEssay on Google Case1495 Words   |  6 Pagesan encyclopedia or something of that nature, but with online search engines, information is available instantly and up-to-date. If a company can get past the barriers to entry, there is a high industry attractiveness. With advertisements being the main source of profit for search engines, a company could gain considerable profit margins with good advertisements and a mediocre search engine. 2. How is the search industry changing? What forces seem most likely to bring about major change to theRead MoreMicrosoft Corporation : A Worldwide Leader3420 Words   |  14 Pagesworld’s most valuable brands by Forbes (Forbes, 2015). This company headquartered in Redmond, Washington, spent decades fighting rivals and regulators for the ability to bundle its applications into its proprietary platform, and is now changing its business model by moving to a cross-platform approach (Rosenbush, 2014). Microsoft s transition to a cloud first, mobile first strategy under new CEO Satya Nadella aspires to thought leadership commensurate with its strong market position (Gartner, 2015)Read MoreMicrosofts Diversification Strategy2716 Words   |  11 Pagesfollowing structure. It will commence by providing the reader with a brief history about Microsoft and then go onto explaining what corporate strategy is. Following this will be Microsoft’s diversification strategy in parall el with the reasons why they choose to diversify. Within this section the author plans to explore Microsoft’s related diversification approach, their corporate rationale, alongside why skill transferring is essential to them sustaining a competitive advantage and also how they achievedRead MoreKnowledge Management at Accenture1687 Words   |  7 Pagesthe financial crisis between 2002 and 2003. Accenture had developed a new strategy which focusing on outsourcing and its organizational structure gradually evolved in early 2005, which includes five operating groups, 18 industry groups and eight capability groups. There are several changes of personnel at Accenture. In 2004, Bill Green took office as CEO, the Accenture’s primary decision-maker and policy maker of Accenture. Tom Barfield began to work on the learning and knowledge infrastructures inRead MoreA Fast Paced, Business Ordinated Technological World The Overall Welfare Of A Company1304 Words   |  6 PagesIn a fast paced, business ordinated technological world the overall welfare of a company is tied to the success or failure to make the tough decisions. On one instance a company’s CEO might be able to make the choices based on experience, advice, or simple gut instinct. However, this is not the only skill one needs. There is a great deal of information to be found in being able to see investments in data and analytics. These decisions are based off of big data. Big data is a catch-phrase, used toRead MoreMicrosoft Strategy Analysis Essay4644 Words   |  19 Pagescoming age of internet computing, Microsoft shall keep its focus on being a successful software company. This however requires it to make radical change to its business model, development method and its competition strategy. In section 4, a SWOT matrix is present consisting the opportunities and threats identified in competitive analysis, and highlight the strategies identified. These strategies are then present in section 5. 2 The Story So Far 2.1 Acquisition of Yahoo! Microsoft has successfullyRead MoreInternal And External Analysis Of Apple Inc.1397 Words   |  6 Pages This paper will provide both an internal and external analysis of Apple Inc. and the industry it operates in, as well as its general competitive strategy from the case ‘Apple Inc. in 2012.’ Although it may be difficult to pinpoint just one specific industry that Apple operates in, when looking at the products (personal computers, MP3 players, and smartphones) and services (music streaming and cloud storage services) they provide to buyers, one can make the argument that Apple operates broadlyRead MoreEssay on Market and Features of Lumia 2520 Tablet by Nokia1543 Words   |  7 Pagessmartphone-maker’s take on a Lumia-style tablet. Despite Microsoft’s recent acquisition of Nokia, the Lumia 2520 sees Nokia directly competing with the Microsoft Surface Pro 2 tablet for market share. 2. Key Product Features The Lumia 2520 tablet features a 10.1inch 1920x1080 resolution touchscreen, powered by a quad-core 2.2GHz Qualcomm Snapdragon processor and running Microsofts Windows RT 8.1 operating system. This is a crucial improvement as Microsoft’s earlier attempt with Surface RT was plagued with